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Archive for the ‘Marketing’ Category

5 reasons why indie game developers should support Linux

January 12th, 2010 6 comments
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A lot of myths exist about Linux users and the whole open source community. Because of these wrong assumptions, a lot of game developers still hesitate to support the Linux platform. As both a Linux user and an indie game developer, I want to educate everybody with hard facts about the advantages of supporting Linux.
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Who is going to steal your game idea?

October 11th, 2009 No comments

During the development of your game, you should already do some marketing. This way you line up some customers to buy your game once its released. But marketing means revealing parts of your game. And when developing an innovative game, your primary fear might be that someone is going to steal your idea, and… (Tune from Jaws here) daaa dum daaa dum daaa dum… bring out a cloned game sooner than you! AAAARRRRGGGG!
Well… I got news for you: nobody is going to steal your idea.

Take a look at Braid or Tower of Goo for example. Both are innovative games, both revealed their concept long before their release. And you know what? Nobody stole their idea.
Next to these two masterpieces, I’m shamelessly going to use my own game Mystic Mine as an example. To be honest I was indeed scared that someone would steel the idea of those impossible “Escher”-levels. But you know what? Nobody did! And if you think of it, this makes perfect sense. Why would you clone a game that hasn’t yet proven itself in the market? And if it’s already popular before release, people are waiting for the original game, not the clone. Besides, are you sure you will put the game faster on the market? It just doesn’t makes sense to clone a game that hasn’t been released yet. And your fellow indie game developers, they all have their own game ideas to develop.

So market the hell out of your game while working on it, and don’t worry about someone steeling your idea or concept. Now go do it! What are you waiting for?

Market research before creating your game.

July 24th, 2009 5 comments

So, you know how to create games, you have plenty of ideas, and now you want to finish one game and sell it. You’ve come to the right place to get started on that. The first and most important thing to focus on is marketing. Marketing comes before creating your game, it comes even before thinking about your game.

Most people think that marketing is about advertising and press releases, but that’s only a tiny part of it. Get this into your head: Marketing is everything, and everything is marketing. Marketing is the kind of game you create, for which platforms, your price, your customer support, your demo, the graphics, game loading times, … everything!
Marketing focuses on the customer, it’s how (s)he experiences your products and services. If you want to sell a game, you have to start asking yourself the right questions, marketing questions. I’ll provide you with a list of questions you need to think about, this is crucial if you ever want your game to sell.

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How to choose the right game concept

July 13th, 2009 7 comments

You probably have tons of game ideas inside your head, so how do you decide which game to implement? Well, use the following flowchart. It’s straight forward, saves time, and makes sure you thought of everything.

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