Indie and casual game developers can sell their games through various portals. Unfortunately these portals offer very low royalty rates (about 25% to 35%). Some ‘developer friendly’ portals offer 40%. Remark that this percentage is not calculated on the game’s price, but on the ‘net revenue”, which means that when a game is sold, first some payment processing fees and other costs are deducted, and you will get the % of what’s left. And you know what, it doesn’t stop there. Portals make sure they stay in control by forcing following policies:
As a kid I saw the animation movie Fire & Ice, and absolutely loved it. Back then I didn’t know the creator was successfully competing with a big corporation like Disney. You should definitely check out this video with the creator of that animation movie, Ralph Bakshi, on how to compete as a small studio.